Senior Marketing Manager (3rd Party Games) – Remote

  • Full Time
  • UK

Website Tonic Games Group


We’re looking for a Senior Marketing Manager to work across 5-6 of our 3rd party titles, responsible for marketing strategy and execution for each of these, from signing until launch.

Your responsibilities will include:

    • Developing marketing strategies for titles
    • Creating effective targeted marketing by developing a thorough understanding of potential audiences.
    • Planning and executing against those marketing strategies with the correct mix of marketing activity to suit each title’s audience and marketing budget.
    • Creating and maintaining direct relationships with the various developers ( or with development teams).
    • Working closely with social media, community and support staff to deliver campaign messages across multiple channels.
    • Working with social media and community staff to develop a network of influencers & content creators for each franchise or title.
    • Commissioning trailers, content, marketing and advertising assets for use in campaigns, working alongside influencers and content creators where appropriate.
    • Working with external agencies and freelancers to deliver the above assets to a high standard.
    • Tracking and reporting on the effectiveness of marketing campaigns and activity.


About you:

You will be:

  • A product marketer with 5+ years experience marketing quality video game titles on PC or console.
  • A creative all-rounder, who can come up with a clear strategy for a title, and deliver a high-quality campaign execution on the back of it.
  • Experienced in working alongside high-profile brands.
  • Beyond organised, with excellent communication skills and attention to detail.
  • Self-motivated and able to work with a high degree of independence.

Required skills:

  • Excellent written and spoken English.
  • Experience writing clear, concise, and engaging copy for products and marketing campaigns.
  • A clear grasp of what makes great quality video, art and advertising assets.
  • Ability to write effective creative briefs for commissioning assets and content.
  • An understanding of digital retail platforms for games, informed by real-world experience.
  • A strong grasp of data and analytics, and how they can be employed to test and refine games marketing ideas.
  • Strong business acumen – an understanding of what makes good partnerships work.

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