Senior Email Marketing Specialist

Website Zapier

NORTH AMERICA ONLY

Hi there!We’re looking for a passionate and experienced individual to fill a high-impact role as Sr. Email Marketing Specialist.  

The Sr. Email Marketing Specialist is within Zapier’s Marketing department, on the Marketing Operations and Email Team. In this role, you will drive forward an email strategy that educates and inspires our customers throughout their lifecycle. You’ll work closely with teams across Zapier — including Content and Design, Marketing Programs, Partnerships, Decision Science and Marketing Operations — to own the email strategy, end to end execution and reporting for a critical segment of our customers.

About You

You have 4+ years experience. You have driven strategy and the end to end execution of email campaigns. You are comfortable with HTML/MJML, defining segmentation and deploying email programs with high levels of personalization (bonus points if you have used Iterable or Hubspot).

You’re data savvy and results-driven. You have demonstrated the ability to analyze data to identify new opportunities and drive future decisions, while effectively weighing investment versus potential business outcome. You’ve designed and documented email experiments and successfully implemented your findings.

You’re detail-oriented. You are able to manage the entire process of producing an email campaign on time and accurately. You can be relied upon to perform proper QA and ensure we’re targeting the right audience with the right content.

You’re a self-starter. You are comfortable taking on the role of email expert and making data-driven recommendations to cross-functional teams. You get fulfillment from looking at relevant data to find new opportunities and come up with new ideas.

You have strong interpersonal skills. You have the ability to work and communicate successfully across teams at a growing organization. You do this as effectively in a remote environment as in-person.

You’re an email pro. You’ve done email marketing at a B2B or SaaS company. You have the ability to identify an opportunity and implement complex email solutions. You’re familiar with lead scoring, content marketing, and account based marketing. 

Things You’ll Do

  • Provide strategic email recommendations for communicating with Zapier customers
  • Define audience segmentation and list management
  • Project manage the end to end process for executing email campaigns
  • Build, QA, target and deploy email campaigns
  • Identify improvements in the email creation and execution process
  • Build automated emails with a high level of personalization
  • Drive new email experiments forward
  • As a part of our All Hands Support initiative, help customers have the best possible experience with Zapier

To apply for this job please visit zapier.com.