Partner Marketing Manager

Website 15Five

We are seeking a partner marketing manager to drive partner marketing initiatives across our fast growing partnerships ecosystem, and play a vital role in our sales and marketing team. The right person will be a seasoned team player with excellent cross-functional skills and experience in executing to-and-thru partner marketing campaigns to rapidly grow our partnership practice.
The partner marketing manager is responsible for executing and managing our partner marketing campaigns and partner marketing strategy along with partner events assistance and partner operations management to support the growth of 15Five partner program.
This person needs to excel not only in strategic planning but also in efficient tactical execution and relationship building with internal stakeholders as well as partners. This person is an excellent communicator, relationship builder with an entrepreneurial mindset, and has an outstanding track record of achieving results.


      • Partner Recruitment Campaigns and Partner Enablement
      • Collaborate with marketing teams & multiple stakeholders to develop, execute and measure end-to-end, scalable marketing campaigns to recruit new partners by increasing awareness of and demand for our partner program through content, campaigns, events, and other approaches.
      • Support onboarding new partnerships through programs including but not limited to webinars,  joint messaging, sales tools, and customer success stories.
      • Work with the partner team and the marketing team to build partner enablement content and enable partners to promote 15Five to their clients.
      • Partner Engagement
      • Collaborate with partners on the creation of joint value propositions and drive the internal and external go-to-market strategy and execution.
      • Collaborate with partners on the creation of new content from blogs, newsletter, digital campaigns and customized campaigns with partners.
      • Own communication and marketing to and through our partners including but not limited to targeted communications, webinars, partner success stories, and newsletters.
      • Develop and implement marketing initiatives to support revenue contribution through partners.
      • Work with internal teams to identify partner sales tools and enablement programs.
      • Own partner program content and collateral to deliver a partner experience with clear, concise and actionable communication that increase partner engagement.
    • Partner Marketing Management 
    • Develop relationships across the partner and marketing teams to ensure we are positioned to access, leverage and execute partner marketing programs.
    • Analyze company data alongside partner strategies to identify opportunities to increase partner performance.
    • Provide training and support on tools and programs launched to partners.
    • Maintain partner management tools, including Allbound, Salesforce, Outreach, and Pardot.
    • Define, track, analyze and report on KPIs to monitor progress.


    • An undergraduate degree in business/marketing or MBA
    • 3 to 7 years or partner marketing experience in a SaaS or tech industry.
    • Proven ability to execute strategic partner programs to drive pipeline targets.
    • Proven experience in partner strategy and executing partner marketing programs and events
    • Strong verbal, written communication, and presentation skills with the ability to effectively communicate with partners, customers and all levels of management within the organization.
    • Entrepreneurial mindset and a go-getter team player who thrives in a fast-paced environment with the ability to prioritize, pivot and solve problems.
    • Results-driven with an ability to accomplish tasks on deadlines with no follow up
    • Ability to manage complex cross-functional projects, and working with stakeholders
    • Proven experience navigating and excelling in referral and technology partner ecosystems.
    • Experience with designing and executing multi-touch marketing and nurture campaigns.
    • Hands-on attitude and creative use of limited resources of a fast-growing startup

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