Growth Marketing Manager – ASO

Website Kraken

Kraken is changing the world. Join the revolution!
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we are growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent.
In our first decade Kraken has risen to become one of the best and most respected crypto exchanges in the world. We are changing the way the world thinks about money and finance. The crypto industry is experiencing unprecedented growth and Kraken is leading the charge. We’ve grown from 70 Krakenites in January 2017 to over 1600 today and we have no intention of slowing down.
About the Role
Kraken is looking for a Growth Marketing Manager – App Store Optimization (ASO) manager to lead and execute ASO efforts for all of Kraken’s mobile apps: Kraken, Kraken Pro, and Kraken Futures.
This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one. This role reports directly to the Growth Marketing Manager, Organic Lead position.


    • Develop the ASO strategy of our mobile apps with clients all over the world
    • Own the execution of ASO tactics: localization, keyword optimization, conversion rate optimization, etc
    • Partner with the Product and Design teams to support new releases
    • Test and report on hypotheses to improve CVR and organic installs
    • Perform ongoing keyword research including discovery and expansion of keyword opportunities
    • Conduct competitive analysis and research, staying up to date on the competitive landscape
    • Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
    • Be an owner: step up and take the lead on challenging, ambiguous work


    • At least 2+ years of ASO experience
    • B2C experience a must
    • Exceptional presentation skills
    • Experience with ASO on a global scale
    • Experience with ASO tools: SensorTower, StoreMaven, etc
    • Crypto experience not required

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